# BMW — Heads or Tails

A 60-second dual launch film for the petrol BMW 3 and the electric BMW i3, built around a coin toss. The cars are cut as mirror pairs, one red and one blue, and the coin lands on its edge so the viewer is left to choose.

- Code: LN-1237
- Kind: Launch film
- Format: Live-action product film
- Brand: BMW
- Length: 60.0s · 30 beats · 30 beats/min · 29 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Fast cutting, Premium, Product macro, Music-led, No voiceover, Whip pans, Match cuts
- Original: https://www.youtube.com/watch?v=wRaOVsnEUaQ
- Full breakdown: https://cutmap.co/v/bmw-heads-or-tails

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bmw-heads-or-tails.