# BMW — Heart of Joy, Meet Okto the octopus

A nature-documentary style film follows a CGI octopus as it swims, walks upright across sand and reef, escapes a moray eel and leaps onto a rock. It then dissolves into a glowing green neural network that powers a dark car silhouette, which introduces BMW's central control unit, the Heart of Joy.

- Code: LN-1206
- Kind: Launch film
- Format: Brand manifesto
- Brand: BMW
- Length: 66.4s · 22 beats · 19.9 beats/min · 17 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Photoreal, Characters, Music-led, No voiceover, Slow and deliberate, Neon, Dark UI
- Original: https://www.youtube.com/watch?v=t4tO5htFvpc
- Full breakdown: https://cutmap.co/v/bmw-heart-of-joy-meet-okto-the-octopus

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bmw-heart-of-joy-meet-okto-the-octopus.