# BMW — Highway Assistant, Mustache Twirling

A live-action car ad with no voiceover. A driver hands the wheel to the assistant and spends the time twirling his mustache, then the film ends on the BMW Intelligence sign-off and a quick montage of other BMW spots.

- Code: AD-0293
- Kind: Ad
- Format: Live-action product film
- Brand: BMW
- Length: 42.7s · 20 beats · 28.1 beats/min · 20 hard cuts
- Industry: Automotive, Mobility
- Style: Live action, Cinematic, Humorous, Music-led, No voiceover, Premium, Captions
- Original: https://www.youtube.com/watch?v=RVCf_dCc1bU
- Full breakdown: https://cutmap.co/v/bmw-highway-assistant-mustache-twirling

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bmw-highway-assistant-mustache-twirling.