# BMW — Intelligent Personal Assistant: All Roads Lead to Rome

A comic live-action ad in which a Roman centurion appears in the passenger seat of a driver's iX3. She asks the car's voice assistant who said all roads lead to Rome, and the film pays off with the assistant's answer. A behind-the-scenes coda follows, with the centurion talking to camera on the set.

- Code: AD-0346
- Kind: Ad
- Format: Problem and solution
- Brand: BMW
- Length: 60.4s · 22 beats · 21.9 beats/min · 18 hard cuts
- Industry: Automotive, AI
- Style: Cinematic, Live action, Humorous, Dialogue, Premium, Dark UI, Characters
- Original: https://www.youtube.com/watch?v=mudEg3pL2x0
- Full breakdown: https://cutmap.co/v/bmw-intelligent-personal-assistant-all-roads-lead-to-rome

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bmw-intelligent-personal-assistant-all-roads-lead-to-rome.