# BMW iX3 — Fine dining done fast

A live-action comic ad in which a maître d' tells a kitchen that a diner's car will be charged in 10 minutes, so the kitchen races to serve a full lunch before he leaves. It ends with charging figures, a BMW Intelligence sign-off and a last gag that the dessert never gets made.

- Code: AD-0237
- Kind: Ad
- Format: Problem and solution
- Brand: BMW
- Length: 56.9s · 19 beats · 20 beats/min · 32 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Live action, Humorous, Characters, Fast cutting, Premium, Dialogue, Product macro
- Original: https://www.youtube.com/watch?v=1trXgGaM4-A
- Full breakdown: https://cutmap.co/v/bmw-ix3-fine-dining-done-fast

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bmw-ix3-fine-dining-done-fast.