# BMW — New Day, New Ride (Spider-Man: Brand New Day)

A cinematic co-branded spot in which a father and son watch a Spider-Man chase unfold on the BMW iX3's screen, then see Spider-Man land on their car. It ends on the tagline, a joint BMW and Spider-Man end card, and a short news-reporter outro.

- Code: AD-0235
- Kind: Ad
- Format: Live-action product film
- Brand: BMW
- Length: 66.8s · 21 beats · 18.9 beats/min · 31 hard cuts
- Industry: Automotive, Entertainment, Mobility
- Style: Cinematic, Live action, Photoreal, Dialogue, Slow and deliberate, Fast cutting, Premium
- Original: https://www.youtube.com/watch?v=4sGyJn2xEKI
- Full breakdown: https://cutmap.co/v/bmw-new-day-new-ride-spider-man-brand-new-day

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bmw-new-day-new-ride-spider-man-brand-new-day.