# BMW — Passenger Screen in the new 7 Series

A live-action comedy ad in which a chatty colleague bores his boss with a paperclip story across a lift, a lobby and a car park, until the BMW 7 Series Passenger Screen gives the boss something to watch. It ends on the car, the BMW Intelligence line and the logo, then a clapperboard outtake with the actor talking to camera.

- Code: AD-0274
- Kind: Ad
- Format: Problem and solution
- Brand: BMW
- Length: 67.5s · 22 beats · 19.5 beats/min · 17 hard cuts
- Industry: Automotive, Consumer electronics, Mobility
- Style: Cinematic, Humorous, Characters, Dialogue, Live action, Premium, Push-ins
- Original: https://www.youtube.com/watch?v=ExFgDResobU
- Full breakdown: https://cutmap.co/v/bmw-passenger-screen-in-the-new-7-series

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bmw-passenger-screen-in-the-new-7-series.