# BMW — Symbiotic Drive and the overbearing co-driver

A live-action comedy ad that personifies driver assistance as a backseat-style passenger who never stops talking, then swaps him for a quiet system that helps without interrupting. It ends on the product line 'That's symbiotic driving.' and the BMW logo, followed by a bonus outtake.

- Code: AD-0287
- Kind: Ad
- Format: Problem and solution
- Brand: BMW
- Length: 68.7s · 18 beats · 15.7 beats/min · 31 hard cuts
- Industry: Automotive, Mobility
- Style: Live action, Cinematic, Dialogue, Humorous, Premium, Characters
- Original: https://www.youtube.com/watch?v=Pg5Ibruqr4w
- Full breakdown: https://cutmap.co/v/bmw-symbiotic-drive-and-the-overbearing-co-driver

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bmw-symbiotic-drive-and-the-overbearing-co-driver.