# BMW — The First of a New Era (iX3)

A 114-second launch film that drives through BMW's past in five period vignettes, each tied to a different car and decade, then arrives at the new iX3 through the Munich headquarters at night. A warp-speed title card and a road hold close it.

- Code: LN-1207
- Kind: Launch film
- Format: Brand manifesto
- Brand: BMW
- Length: 114.3s · 26 beats · 13.6 beats/min · 48 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Premium, Music-led, No voiceover, Match cuts, Beat-synced edit, Live action, Fast cutting
- Original: https://www.youtube.com/watch?v=qxPFC4OkeHw
- Full breakdown: https://cutmap.co/v/bmw-the-first-of-a-new-era-ix3

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bmw-the-first-of-a-new-era-ix3.