# BMW — The new iX

A cinematic live-action launch film with no voiceover. It follows two drivers, a man by day and a woman by night, from a crowded city crossing to a coastal bridge road and back to neon streets. Feature moments are shown, not told, and the film ends on both cars and the sign-off line.

- Code: LN-1016
- Kind: Launch film
- Format: Live-action product film
- Brand: BMW
- Length: 60.0s · 26 beats · 26 beats/min · 24 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Live action, No voiceover, Music-led, Premium, Fast cutting, Product macro, Push-ins
- Original: https://www.youtube.com/watch?v=473qeidAglU
- Full breakdown: https://cutmap.co/v/bmw-the-new-ix

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bmw-the-new-ix.