# BMW — The New iX3 Highlights

A 103-second, music-led launch film with no voiceover. It moves from a dark studio reveal and a night interior to a daylight city, charging and screen-use, then a mountain drive and a bridge finale, with almost no on-screen copy until the model name and logo at the end.

- Code: LN-1035
- Kind: Launch film
- Format: Live-action product film
- Brand: BMW
- Length: 102.5s · 23 beats · 13.5 beats/min · 57 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Premium, Music-led, No voiceover, Fast cutting, Beat-synced edit, Product macro, Device mockups
- Original: https://www.youtube.com/watch?v=D7aVxrTejlU
- Full breakdown: https://cutmap.co/v/bmw-the-new-ix3-highlights

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bmw-the-new-ix3-highlights.