# BMW X5 — Spaciousness that brings its A-game

A 96-second live-action story of a youth soccer game day. A mother loads an X5 with kit while a coach struggles to fill his shed, and the boot keeps giving more. It ends on a coastal-road hero drive and the BMW lockup.

- Code: AD-0254
- Kind: Ad
- Format: Problem and solution
- Brand: BMW
- Length: 96.1s · 21 beats · 13.1 beats/min · 45 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Live action, No voiceover, Music-led, Humorous, Characters, Premium
- Original: https://www.youtube.com/watch?v=CftDA7YUoaA
- Full breakdown: https://cutmap.co/v/bmw-x5-spaciousness-that-brings-its-a-game

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bmw-x5-spaciousness-that-brings-its-a-game.