# Borussia Dortmund — 26/27 Home Kit: A Tribute to the City

A dark, golden-hour kit launch that opens on a floating industrial city, walks one player into a scaffold-and-light-panel room, then fills the room with a cast of players in the new shirt. A fast detail montage connects the shirt's pattern to the city's landmarks, and the film closes on a rush back to the floating city and the BVB × PUMA lockup.

- Code: LN-1189
- Kind: Launch film
- Format: Brand manifesto
- Brand: Borussia Dortmund
- Length: 48.7s · 22 beats · 27.1 beats/min · 23 hard cuts
- Industry: Sport, Fashion and beauty
- Style: Cinematic, Dark UI, Slow and deliberate, Music-led, No voiceover, Premium, Fast cutting, Push-ins
- Original: https://www.youtube.com/watch?v=gfPMvooJPaI
- Full breakdown: https://cutmap.co/v/borussia-dortmund-26-27-home-kit-a-tribute-to-the-city

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/borussia-dortmund-26-27-home-kit-a-tribute-to-the-city.