# Bose — Anthony Edwards Doesn't Need To Hit Pause

A 30-second live-action spot that follows Anthony Edwards from putting in Bose Ultra Open Earbuds to a fast court-side montage. Three short lines of yellow type carry the pitch: stay locked in, hear it all, music that doesn't stop.

- Code: AD-0160
- Kind: Ad
- Format: Live-action product film
- Brand: Bose
- Length: 29.7s · 22 beats · 44.4 beats/min · 28 hard cuts
- Industry: Consumer electronics, Sport, Music
- Style: Live action, Cinematic, Fast cutting, Kinetic type, Beat-synced edit, Product macro, No voiceover, Big type
- Original: https://www.youtube.com/watch?v=5DcDLkl7_04
- Full breakdown: https://cutmap.co/v/bose-anthony-edwards-doesn-t-need-to-hit-pause

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bose-anthony-edwards-doesn-t-need-to-hit-pause.