# Bose — Burrow by Kid Cudi

A cinematic brand film that cross-cuts the childhoods of Kid Cudi and Joe Burrow, each shaped by music, then puts the grown-up pair in one car. Bose earbuds appear as the thing they listen through, and the film ends on the line 'SOUND IS POWER'.

- Code: BR-0125
- Kind: Brand film
- Format: Brand manifesto
- Brand: Bose
- Length: 80.8s · 19 beats · 14.1 beats/min · 40 hard cuts
- Industry: Consumer electronics, Music, Sport
- Style: Cinematic, Music-led, Emotional, Match cuts, Fast cutting, No voiceover, Big type, Documentary
- Original: https://www.youtube.com/watch?v=Zlw-NAeUMHw
- Full breakdown: https://cutmap.co/v/bose-burrow-by-kid-cudi

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bose-burrow-by-kid-cudi.