# Bose — Hear It All. All The Time.

A 30-second live-action ad that moves through four colour-coded worlds (a blue dressing room, a cream mansion, a green tour bus, a purple stage) to show four artists wearing Bose Ultra Open Earbuds. Cuts speed up into a 'Hear it all' / 'All the time' type burst and end on a camera monitor that turns into the Bose logo.

- Code: AD-0164
- Kind: Ad
- Format: Music-video style
- Brand: Bose
- Length: 30.1s · 22 beats · 43.9 beats/min · 21 hard cuts
- Industry: Consumer electronics, Music, Entertainment
- Style: Cinematic, Beat-synced edit, Fast cutting, Music-led, No voiceover, Big type, Premium, Live action
- Original: https://www.youtube.com/watch?v=8-W6hlXyn9w
- Full breakdown: https://cutmap.co/v/bose-hear-it-all-all-the-time

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bose-hear-it-all-all-the-time.