# Bose — Hits Different (SoundLink Plus)

A 30-second sports-and-style ad in which two tennis stars lounge in matching cream outfits, tap a speaker, and the film jumps from a sunny set into a fast, whip-cut 1v1 match in a white studio. It ends on the product line-up and a return to the lawn with the 'HITS DIFFERENT' tagline.

- Code: AD-0180
- Kind: Ad
- Format: Live-action product film
- Brand: Bose
- Length: 30.1s · 19 beats · 37.8 beats/min · 19 hard cuts
- Industry: Consumer electronics, Sport, Music
- Style: Live action, Cinematic, Fast cutting, Whip pans, Music-led, No voiceover, Premium, Bold
- Original: https://www.youtube.com/watch?v=MfwVXeBOnNM
- Full breakdown: https://cutmap.co/v/bose-hits-different-soundlink-plus

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bose-hits-different-soundlink-plus.