# Bose — Justin Jefferson's Signature Sound

A day-in-the-life brand film that follows NFL receiver Justin Jefferson through his routine, tagging everyday sounds as named audio files, and ends on a sun-flare Bose logo.

- Code: AD-0203
- Kind: Ad
- Format: Brand manifesto
- Brand: Bose
- Length: 84.3s · 22 beats · 15.7 beats/min · 65 hard cuts
- Industry: Consumer electronics, Sport, Music
- Style: Cinematic, Beat-synced edit, Music-led, No voiceover, Fast cutting, Captions, Push-ins
- Original: https://www.youtube.com/watch?v=iR6YM_sKhLA
- Full breakdown: https://cutmap.co/v/bose-justin-jefferson-s-signature-sound

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bose-justin-jefferson-s-signature-sound.