# Bose — QuietComfort 45 Iconic Quiet

A music-led live-action ad that follows five commuters through one city day, cutting on movement between them while short feature captions name the headphones' benefits. It ends on a sunset shoreline, the product name and the Bose logo.

- Code: AD-0223
- Kind: Ad
- Format: Live-action product film
- Brand: Bose
- Length: 53.0s · 27 beats · 30.6 beats/min · 25 hard cuts
- Industry: Consumer electronics, Music
- Style: Cinematic, Live action, Music-led, No voiceover, Match cuts, Captions, Fast cutting, Premium
- Original: https://www.youtube.com/watch?v=qPx4_GuHI4w
- Full breakdown: https://cutmap.co/v/bose-quietcomfort-45-iconic-quiet

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bose-quietcomfort-45-iconic-quiet.