# Bose — Tyla, Hear It All. All The Time.

A 15-second backstage ad in which the artist Tyla moves through a saturated blue dressing room wearing Bose Ultra Open Earbuds. Three short lines of cyan type say the product's promise, and the music from the first loud beat carries the whole film.

- Code: AD-0182
- Kind: Ad
- Format: Live-action product film
- Brand: Bose
- Length: 15.1s · 9 beats · 35.8 beats/min · 5 hard cuts
- Industry: Consumer electronics, Music, Entertainment
- Style: Live action, Cinematic, Music-led, Bold, Kinetic type, Push-ins, No voiceover, Beat-synced edit
- Original: https://www.youtube.com/watch?v=MnT64P8Ziak
- Full breakdown: https://cutmap.co/v/bose-tyla-hear-it-all-all-the-time

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bose-tyla-hear-it-all-all-the-time.