# Bud Light — Wedding Keg Rush

A 60-second live-action comedy ad in which a keg rolling down a hillside sends a whole wedding party tumbling after it. It runs from a calm, sunny wedding to slapstick chaos, then settles on a pint glass and a toast.

- Code: AD-0107
- Kind: Ad
- Format: Live-action product film
- Brand: Bud Light
- Length: 60.2s · 21 beats · 20.9 beats/min · 24 hard cuts
- Industry: Food and drink, Entertainment
- Style: Live action, Cinematic, Humorous, Fast cutting, Characters, Premium
- Original: https://www.youtube.com/watch?v=OxRa8ENkyyg
- Full breakdown: https://cutmap.co/v/bud-light-wedding-keg-rush

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/bud-light-wedding-keg-rush.