# Burger King — Rebrand Introduction

An 84-second brand identity film that opens with a kinetic type manifesto in retro red and cream, shows the new logo, packaging, photography, signage, social art, restaurants and uniforms, and ends with a hand-drawn burger that assembles into the logo.

- Code: BR-0070
- Kind: Brand film
- Format: Brand manifesto
- Brand: Burger King
- Length: 83.9s · 30 beats · 21.4 beats/min · 77 hard cuts
- Industry: Food and drink, Marketing
- Style: Kinetic type, Big type, Bold, Retro, Flat 2D, Music-led, No voiceover, Match cuts
- Original: https://www.youtube.com/watch?v=xwH4oVnuIAs
- Full breakdown: https://cutmap.co/v/burger-king-rebrand-introduction

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/burger-king-rebrand-introduction.