# BYD — Sealion 7, Designed by Desire

A 30-second cinematic car ad that moves from a dark studio hall to desert, mountain and coastal roads. Three Korean copy lines read as one sentence about curves meeting straight lines, then 'Designed by Desire' and the model name land before the logo.

- Code: AD-0199
- Kind: Ad
- Format: Live-action product film
- Brand: BYD
- Length: 30.1s · 22 beats · 43.9 beats/min · 16 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Premium, Dark UI, Captions, Fast cutting, Music-led, No voiceover, Push-ins
- Original: https://www.youtube.com/watch?v=oIc3xgB7CqE
- Full breakdown: https://cutmap.co/v/byd-sealion-7-designed-by-desire

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/byd-sealion-7-designed-by-desire.