# Cal.com — Routing launch film

A comedic launch film in which one man plays every overwhelmed sales rep, then a clean UI sequence shows a routing form matching a lead to the right expert. It ends with CRM toggles, a calm payoff and the Cal.com wordmark.

- Code: LN-0517
- Kind: Launch film
- Format: Problem and solution
- Brand: Cal.com
- Length: 28.4s · 15 beats · 31.6 beats/min · 6 hard cuts
- Industry: SaaS, Productivity, Marketing
- Style: Live action, Light UI, Split screen, Humorous, Characters, Music-led, No voiceover, Device mockups
- Original: https://x.com/calcom/status/1890712264572842173
- Full breakdown: https://cutmap.co/v/cal-com-routing-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/cal-com-routing-launch-film.