# Calm — Do Nothing with LeBron James

A 30-second stillness ad. LeBron James sits with his eyes closed while a ring in the corner counts down 30 seconds, and the film does nothing else until a one-line tagline and an app-download card.

- Code: AD-0289
- Kind: Ad
- Format: Other
- Brand: Calm
- Length: 30.0s · 6 beats · 12 beats/min · 1 hard cut
- Industry: Consumer apps, Wellness, Health
- Style: Slow and deliberate, Minimal, Cinematic, Music-led, No voiceover, Premium, Captions
- Original: https://www.youtube.com/watch?v=LwgnzCLy8Mk
- Full breakdown: https://cutmap.co/v/calm-do-nothing-with-lebron-james

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/calm-do-nothing-with-lebron-james.