# Calm — Greatness Lies On The Other Side of Sleep

A dreamlike 30-second spot that follows LeBron James from a bedroom floor through a chain of glowing dreamscapes, then wakes him into a warm room and a Calm app download card. No voiceover is transcribed and no text appears until the end.

- Code: AD-0363
- Kind: Ad
- Format: Brand manifesto
- Brand: Calm
- Length: 30.1s · 14 beats · 28 beats/min · 12 hard cuts
- Industry: Wellness, Consumer apps, Health
- Style: Cinematic, Premium, Slow and deliberate, Music-led, No voiceover, Gradients, Photoreal, Emotional
- Original: https://www.youtube.com/watch?v=ritwlNtHNrY
- Full breakdown: https://cutmap.co/v/calm-greatness-lies-on-the-other-side-of-sleep

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/calm-greatness-lies-on-the-other-side-of-sleep.