# Calm — The Calm for Your Storm

A 15-second spot with LeBron James. A burst of dark, moody cuts gives way to a long calm hold on his closed-eye profile and then a front-on face. A single tagline and an app-store end card close it. Loud music and cuts at the start, near silence after.

- Code: AD-0288
- Kind: Ad
- Format: Live-action product film
- Brand: Calm
- Length: 15.1s · 7 beats · 27.9 beats/min · 5 hard cuts
- Industry: Wellness, Consumer apps, Health
- Style: Cinematic, Dark UI, Slow and deliberate, Premium, Phone UI, No voiceover, Live action
- Original: https://www.youtube.com/watch?v=Oum3rCh81kI
- Full breakdown: https://cutmap.co/v/calm-the-calm-for-your-storm

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/calm-the-calm-for-your-storm.