# Calm — Train your Mind with LeBron James

A 30-second spot that moves from a white statue gallery of athletes, through a fast flash of the body-and-muscle theme, to the statues dissolving into blue particles that become a brain, then to LeBron James meditating with eyes closed, ending on the Calm app icon.

- Code: AD-0362
- Kind: Ad
- Format: 3D animated story
- Brand: Calm
- Length: 30.1s · 14 beats · 27.9 beats/min · 12 hard cuts
- Industry: Wellness, Consumer apps, Health
- Style: Cinematic, Premium, 3D render, Morph transitions, Slow and deliberate, Music-led, No voiceover, Dark UI
- Original: https://www.youtube.com/watch?v=q7rzz9asT7Q
- Full breakdown: https://cutmap.co/v/calm-train-your-mind-with-lebron-james

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/calm-train-your-mind-with-lebron-james.