# Campfire — Rebrand kinetic typography film

A 78-second kinetic type film that argues against mediocrity in a spoken-rhythm poem, then reveals the Campfire rebrand as a neon sign and runs through the brand's values to the tagline lockup. Every beat is type, shape or pattern in red and cream.

- Code: BR-0077
- Kind: Brand film
- Format: Kinetic type film
- Brand: Campfire
- Length: 78.1s · 23 beats · 17.7 beats/min · 31 hard cuts
- Industry: Marketing, Creative studio
- Style: Kinetic type, Big type, Flat 2D, Beat-synced edit, Music-led, No voiceover, Morph transitions, Minimal
- Original: https://www.youtube.com/watch?v=tOX9hLmBxho
- Full breakdown: https://cutmap.co/v/campfire-rebrand-kinetic-typography-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/campfire-rebrand-kinetic-typography-film.