# Canva — Cookin' up Content

A live-action ad in which a home cook tries to film, chop and stir at once with a phone in her mouth, then lets Canva Video turn her clips into a finished vertical edit in seconds. It cuts quickly through a messy kitchen, a short phone demo and a bright three-up result, then ends on the product lockup.

- Code: AD-0220
- Kind: Ad
- Format: Problem and solution
- Brand: Canva
- Length: 30.1s · 17 beats · 33.9 beats/min · 18 hard cuts
- Industry: Design tools, Marketing, Social
- Style: Live action, Light UI, Phone UI, Fast cutting, Playful, Match cuts, Kinetic type, No voiceover
- Original: https://www.youtube.com/watch?v=yW5fS-NcPUA
- Full breakdown: https://cutmap.co/v/canva-cookin-up-content

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/canva-cookin-up-content.