# Canva — Design social media things

A live-action ad in which a woman in a squirrel headband makes a squirrel-themed post on her phone with Canva. The post spreads through the park, and a puppet squirrel and a stranger react. It ends on a squirrel's-eye view of more posts and the Canva wordmark.

- Code: AD-0192
- Kind: Ad
- Format: Live-action product film
- Brand: Canva
- Length: 30.1s · 14 beats · 27.9 beats/min · 13 hard cuts
- Industry: Design tools, Social, Creative studio
- Style: Live action, Cinematic, Phone UI, Humorous, No voiceover, Characters, Music-led
- Original: https://www.youtube.com/watch?v=Vs5A9sfL4Q4
- Full breakdown: https://cutmap.co/v/canva-design-social-media-things

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/canva-design-social-media-things.