# Canva — Hot Dog

A 30-second live-action ad set in a pink dog grooming salon. A groomer films a dog with his phone, then edits the clip in Canva's mobile app by picking a trending template, and the dog's look-book appears as a wall of finished vertical videos.

- Code: AD-0174
- Kind: Ad
- Format: Problem and solution
- Brand: Canva
- Length: 30.1s · 14 beats · 28 beats/min · 11 hard cuts
- Industry: Design tools, Marketing, Social
- Style: Live action, Phone UI, Pastel, Humorous, Light UI, Match cuts, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=MyVsSE13Jt8
- Full breakdown: https://cutmap.co/v/canva-hot-dog

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/canva-hot-dog.