# Canva — Print Shop squirrel merch

A live-action ad in which a young woman designs squirrel-themed merch in Canva's Print Shop while a taxidermy-style squirrel watches. The squirrel comes to life in a cartoon smoke puff, wearing the finished hoodie, and the film ends on the real merch and the Canva logo.

- Code: AD-0176
- Kind: Ad
- Format: Live-action product film
- Brand: Canva
- Length: 30.1s · 20 beats · 39.9 beats/min · 15 hard cuts
- Industry: Design tools, Marketing, Consumer apps
- Style: Live action, Cinematic, Push-ins, Match cuts, Playful, Humorous, No voiceover, Music-led
- Original: https://www.youtube.com/watch?v=Ggpjft7fkQg
- Full breakdown: https://cutmap.co/v/canva-print-shop-squirrel-merch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/canva-print-shop-squirrel-merch.