# Canva — The thing that makes anything a thing

A live-action comedy ad in which a woman's encounter with a squirrel in a park becomes a full-blown squirrel cult, with Canva posters, merch and signs doing the spreading. It is cut fast on hard cuts and ends on a huge park rally and the Canva wordmark.

- Code: AD-0157
- Kind: Ad
- Format: Live-action product film
- Brand: Canva
- Length: 30.1s · 22 beats · 43.9 beats/min · 21 hard cuts
- Industry: Design tools, Creative studio
- Style: Live action, Cinematic, Humorous, Fast cutting, Phone UI, Device mockups, Premium, Characters
- Original: https://www.youtube.com/watch?v=0hrm5eBJ4G8
- Full breakdown: https://cutmap.co/v/canva-the-thing-that-makes-anything-a-thing

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/canva-the-thing-that-makes-anything-a-thing.