# Cash App — 1 of 1 (Tortoise Card)

A 90-second western-style brand film in which a rider on horseback enters a foggy town, trades a Shabooezey-signed Tortoise Card for a pocket watch, and sets off a packed stage show. It ends on a tortoise crossing the street, the card on a velvet plinth and the Cash App logo.

- Code: BR-0087
- Kind: Brand film
- Format: Brand manifesto
- Brand: Cash App
- Length: 90.1s · 22 beats · 14.6 beats/min · 33 hard cuts
- Industry: Fintech, Payments, Music
- Style: Cinematic, Live action, Premium, Music-led, No voiceover, Grain and texture, Slow and deliberate
- Original: https://www.youtube.com/watch?v=Zp6xAB0CvqM
- Full breakdown: https://cutmap.co/v/cash-app-1-of-1-tortoise-card

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/cash-app-1-of-1-tortoise-card.