# ChatGPT — Pull-Up

A live-action ad with no hard cuts. A young man struggles through pull-ups at dusk, then his request and ChatGPT's workout plan scroll up over the same continuous shot until a logo lands beside him.

- Code: AD-0020
- Kind: Ad
- Format: Live-action product film
- Brand: ChatGPT
- Length: 30.1s · 9 beats · 18 beats/min · 0 hard cuts
- Industry: AI, Fitness, Consumer apps
- Style: Live action, Cinematic, One continuous camera, Music-led, No voiceover, Captions, Slow and deliberate, Push-ins
- Original: https://www.youtube.com/watch?v=IqC3YrIzbQw
- Full breakdown: https://cutmap.co/v/chatgpt-pull-up

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/chatgpt-pull-up.