# Claude — iOS app launch film

A 15-second launch film that opens on a phone typing a message to Claude, then runs a fast list of overhead desk scenes, each naming a kind of person the app is for. It ends on the Claude logo and an App Store badge.

- Code: LN-0360
- Kind: Launch film
- Format: Montage
- Brand: Claude
- Length: 15.1s · 13 beats · 51.7 beats/min · 17 hard cuts
- Industry: AI, Consumer apps
- Style: Fast cutting, Kinetic type, Beat-synced edit, Music-led, No voiceover, Cinematic, Match cuts, Premium
- Original: https://x.com/AnthropicAI/status/1785701418546180326
- Full breakdown: https://cutmap.co/v/claude-ios-app-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/claude-ios-app-launch-film.