# Claude — Keep thinking

A 90-second live-action brand film that cuts through dozens of people wrestling with a word, 'problems', in different worlds, then turns to 'Keep Creating / Researching / Learning / Coding' and ends on the Claude lockup. Almost all of the film is cinematic vignettes, and the product appears only in brief laptop and phone shots.

- Code: BR-0015
- Kind: Brand film
- Format: Brand manifesto
- Brand: Claude
- Length: 90.0s · 20 beats · 13.3 beats/min · 79 hard cuts
- Industry: AI, Productivity
- Style: Cinematic, Live action, Fast cutting, Match cuts, Music-led, No voiceover, Premium, Serif type
- Original: https://www.youtube.com/watch?v=FDNkDBNR7AM
- Full breakdown: https://cutmap.co/v/claude-keep-thinking

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/claude-keep-thinking.