# Cloudflare — Custom WAF rules

A 30-second flat-illustration explainer with no voiceover. Generic attacks stream past a server inside a circle, then a rule editor, a WAF shield and an attack-score laptop show how custom rules protect one specific site, ending on the Cloudflare logo.

- Code: EX-0018
- Kind: Explainer
- Format: Feature tour
- Brand: Cloudflare
- Length: 30.1s · 14 beats · 27.9 beats/min · 0 hard cuts
- Industry: Security, Developer tools
- Style: Flat 2D, Light UI, Morph transitions, Music-led, No voiceover, Kinetic type, Gradients
- Original: https://x.com/Cloudflare/status/1990469516376043640
- Full breakdown: https://cutmap.co/v/cloudflare-custom-waf-rules

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/cloudflare-custom-waf-rules.