# Cluely — Clue the Fox mascot reveal

A single-take, handheld phone video of an office mascot unveiling. A figure under a black cloth is teased for 12 seconds, the cloth comes off to show a blue fox costume, and the rest plays as crowd reaction, a seated exec presenting, and a final fox tackle.

- Code: SO-0025
- Kind: Social cut
- Format: Event film
- Brand: Cluely
- Length: 46.0s · 14 beats · 18.3 beats/min · 0 hard cuts
- Industry: AI, Productivity, Consumer apps
- Style: Live action, Characters, Mascot, Humorous, Playful, One continuous camera, No voiceover
- Original: https://x.com/im_roy_lee/status/1949297847540834800
- Full breakdown: https://cutmap.co/v/cluely-clue-the-fox-mascot-reveal

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/cluely-clue-the-fox-mascot-reveal.