# Codex — It's time to fly

A cinematic live-action ad with no voiceover. Three developers work late in separate rooms. Their rooms start to shake and break apart as the work speeds up, and then the three of them float in zero gravity. A short end card gives the line and the product name.

- Code: AD-0049
- Kind: Ad
- Format: Live-action product film
- Brand: Codex
- Length: 90.1s · 20 beats · 13.3 beats/min · 30 hard cuts
- Industry: AI, Developer tools
- Style: Cinematic, Live action, No voiceover, Music-led, Fast cutting, Premium, Device mockups, Slow and deliberate
- Original: https://www.youtube.com/watch?v=bJcA23ckzcY
- Full breakdown: https://cutmap.co/v/codex-it-s-time-to-fly

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/codex-it-s-time-to-fly.