# Cognition — Devin 2.0 launch

A founder-led launch film that alternates a CEO talking to camera with real product footage: pricing cards, a Slack thread that starts a Devin session, the agent-native IDE at work, and a closing wall of floating IDE windows.

- Code: LN-0107
- Kind: Launch film
- Format: Founder-led film
- Brand: Cognition
- Length: 57.2s · 17 beats · 17.8 beats/min · 6 hard cuts
- Industry: AI, Developer tools, SaaS
- Style: Dark UI, Light UI, Push-ins, Big type, Captions, Technical, Voiceover
- Original: https://x.com/cognition/status/1907836719061451067
- Full breakdown: https://cutmap.co/v/cognition-devin-2-0-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/cognition-devin-2-0-launch.