# Cohere — Command A+ launch film

A 68-second kinetic type launch film with no voiceover. A flowing red, blue and cream gradient field carries one short claim at a time, with small benchmark bars, a GPU outline and UI snippets as proof, and it ends on 'Own your AI.'

- Code: LN-0596
- Kind: Launch film
- Format: Kinetic type film
- Brand: Cohere
- Length: 68.0s · 20 beats · 17.6 beats/min · 0 hard cuts
- Industry: AI, Developer tools, SaaS
- Style: Kinetic type, Big type, Morph transitions, Gradients, Data viz, Music-led, No voiceover, Light UI
- Original: https://x.com/cohere/status/2057120818551734589
- Full breakdown: https://cutmap.co/v/cohere-command-a-launch-film-2

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/cohere-command-a-launch-film-2.