# Cohere — Command A launch film

A 107-second interview-led launch film. Five Cohere staff explain Command A in turn, with captions on every line. Short green panels animate the product stack, a chat generation and model sizes, and the film ends on a typed tagline and the logo.

- Code: LN-0453
- Kind: Launch film
- Format: Founder-led film
- Brand: Cohere
- Length: 106.6s · 17 beats · 9.6 beats/min · 14 hard cuts
- Industry: AI, SaaS
- Style: Captions, Dialogue, Documentary, Cinematic, Light UI, Morph transitions, Technical
- Original: https://x.com/cohere/status/1900170005519753365
- Full breakdown: https://cutmap.co/v/cohere-command-a-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/cohere-command-a-launch-film.