# Cohere — Introducing Transcribe

A 39-second launch film for an open source speech-recognition model. It opens on a soft 3D logo card, drops into a black void of glowing light ribbons where short type lines carry the claims, shows the product as a recording-to-text UI, then ends on the logo again.

- Code: LN-0568
- Kind: Launch film
- Format: UI motion film
- Brand: Cohere
- Length: 39.1s · 18 beats · 27.6 beats/min · 8 hard cuts
- Industry: AI, Developer tools
- Style: Dark UI, Kinetic type, Morph transitions, Music-led, No voiceover, Gradients, Minimal
- Original: https://x.com/cohere/status/2037159129345614174
- Full breakdown: https://cutmap.co/v/cohere-introducing-transcribe

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/cohere-introducing-transcribe.