# Coinbase — Don't Settle for 25th Place

A 15-second kinetic type film styled as a retro terminal on Coinbase blue. A ranked list of the top 25 countries by economic freedom scrolls down to the United States at number 25, then a giant headline and a three-word call to update the system lead to the logo.

- Code: AD-0040
- Kind: Ad
- Format: Kinetic type film
- Brand: Coinbase
- Length: 15.0s · 10 beats · 39.9 beats/min · 2 hard cuts
- Industry: Crypto, Fintech, Politics
- Style: Kinetic type, Big type, Technical, Minimal, Flat 2D, Music-led, No voiceover, Beat-synced edit
- Original: https://x.com/coinbase/status/1638604511697829888
- Full breakdown: https://cutmap.co/v/coinbase-don-t-settle-for-25th-place

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/coinbase-don-t-settle-for-25th-place.