# Coinbase — O Real na Terapia

A 30-second live-action ad in which the Brazilian real, played by a blue-painted statue figure, sits in a therapy session. Her therapist opens the Coinbase app on a tablet, and the film ends on the line 'UM NOVO FUTURO PARA O SEU DINHEIRO'.

- Code: AD-0440
- Kind: Ad
- Format: Problem and solution
- Brand: Coinbase
- Length: 30.1s · 15 beats · 29.9 beats/min · 10 hard cuts
- Industry: Crypto, Fintech
- Style: Cinematic, Humorous, Characters, Dialogue, Premium, Push-ins, Captions
- Original: https://www.youtube.com/watch?v=gWXP0fCXEYQ
- Full breakdown: https://cutmap.co/v/coinbase-o-real-na-terapia

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/coinbase-o-real-na-terapia.