# Coinbase — The Money Transfer

A 131-second short film in which a young man tries to send money to his grandmother in Puebla, Mexico. It compares two slow, costly routes (the bank and flying there) against a crypto transfer that arrives with one tap, framed with yellow movie-poster type.

- Code: BR-0271
- Kind: Brand film
- Format: Problem and solution
- Brand: Coinbase
- Length: 131.4s · 19 beats · 8.7 beats/min · 108 hard cuts
- Industry: Crypto, Fintech, Payments
- Style: Cinematic, Kinetic type, Big type, Fast cutting, Music-led, No voiceover, Beat-synced edit, Match cuts
- Original: https://www.youtube.com/watch?v=DaPUtjWCCJk
- Full breakdown: https://cutmap.co/v/coinbase-the-money-transfer

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/coinbase-the-money-transfer.