# Coinbase — Update the System

A 60-second TV spot built almost entirely from one monochrome talking-head interview with Coinbase's CEO, framed in letterbox, bookended by a name card and a typed-on end line that resolves to the logo.

- Code: AD-0041
- Kind: Ad
- Format: Founder-led film
- Brand: Coinbase
- Length: 60.1s · 12 beats · 12 beats/min · 3 hard cuts
- Industry: Crypto, Fintech, Politics
- Style: Monochrome, Cinematic, Slow and deliberate, Voiceover, Captions, Premium, Dark UI
- Original: https://x.com/coinbase/status/1660678952413962240
- Full breakdown: https://cutmap.co/v/coinbase-update-the-system-2

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/coinbase-update-the-system-2.