# Coolest Cooler — Kickstarter campaign film

A 2:47 crowdfunding launch film that opens on a cooler's everyday failings, has the founder pitch to camera, then runs a feature-by-feature tour with bold lower-third labels over lifestyle footage, and ends on the orange Coolest logo.

- Code: LN-0868
- Kind: Launch film
- Format: Feature tour
- Brand: Coolest Cooler
- Length: 167.3s · 23 beats · 8.2 beats/min · 88 hard cuts
- Industry: Consumer electronics, Retail, Food and drink
- Style: Live action, Fast cutting, Captions, Music-led, Voiceover, Bold, Product macro
- Original: https://www.youtube.com/watch?v=yddkQmyjUVQ
- Full breakdown: https://cutmap.co/v/coolest-cooler-kickstarter-campaign-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/coolest-cooler-kickstarter-campaign-film.